Doe Deere is a Russian born entrepreneur who took the cosmetic world by storm. Deere had humble beginnings, and she is an individual who never forgot where she originally came from. Doe’s parents taught her the importance of working hard and trying to reach her dreams. When she was 19 years old, Deere and her family immigrated to the United States and she spent a large part of her adult life in New York. Deere had high dreams for herself when she came to the United States, and she was dedicated to making all of those dreams come true.
Deere is an individual who always loved music, so she decided to join a rock band. The rock band disbanded, but she met her husband through that group, so it was a very successful endeavor. Deere always loved makeup and color, so she decided that she was going to go to school for fashion and design. After she graduated college, Deere made her own clothing line. Deere was able to showcase all of her clothing, and she also would wear her own makeup with that line. After a while, Deere got a lot of feedback from her fans about her makeup. They loved the style of make up that she used, and they encouraged her to start her own makeup brand.
Deere was able to start up Lime Crime with just a few hundred dollars and her dream. Now Lime Crime is a very successful cosmetics brand. Deere is a business owner who does not believe in ruling with an iron fist. She holds mutual respect and trust as her cornerstones in her business, and that is the reason why she has so much customer and employee loyalty. Apart from being the owner of Lime Crime cosmetics, Deere is also an inspirational speaker who is dedicated to helping people. Deere has been featured in many popular magazines and on different talks shows as well. Deere travels across the world to encourage women to follow their daydream. She is living proof that a person can come from humble beginnings and have a fabulous life.
For updates, follow Doe Deere on Twitter and Instagram.
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Brad Reifler is a person who’s starting to break the norms of Wall Street and the usual 1% dominated markets of investing. He himself used to service clients primarily from that demographic, but he’s seen things throughout his life that have changed his perspective on who he should cater to.
One event was seeing the film, Money Monster which highlighted some of the problems in the current financial landscape. But Brad Reifler has offered tips on how believes investors and fund managers should change their thinking and change public perception.
First, Brad Reifler calls for an end of investment managers simply making a profit off of investors regardless of whether they make or lose money with investments, and he wants more transparency and accountability for these managers and brokers.
According to Bloomberg, Brad Reifler also warns people about putting all their money in stock market funds because all investments there will be subject to the ups and downs of the market. He also advises investors to plan their investment objectives and stick to them the whole way through. Learn more about Brad Reifler: http://www.marketwired.com/press-release/brad-reifler-and-forefront-capital-introduce-forefront-income-trust-1975993.htm
PR News Wire stated that Brad Reifler’s career started after he graduated from Bowdoin College. He founded a discretionary accounts and independent futures company, the Reifler Trading Company in 1982. He owned this company for nearly 20 years before completely selling the shares to Refco, Inc. He also founded Pali Capital in 1995 and turned this company into a highly successful hedge fund management company.
The company opened offices on four different continents and turned an income worth billions before Reifler sold them in 2008. Forefront Capital was founded in 2008 and had become the biggest success yet with fortune 500 companies and wealthy clients, and then Reifler formed Forefront Income Trust with investment options for unaccredited investors.
What prompted this move was a time that Brad Reifler had tried to help his father out by finding investment options for a retirement fund for his life savings. He had trouble doing so because his father was not accredited and regulations at the time were very strict on such investments.
So at Forefront Income Trust, Reifler started public investing funds that only required investments in the thousands of dollars to start, and he continues to work with the SEC to lower regulations for more middle class investors.
It was not until their interview with the Fast Company that the founders of Evolution of Smooth (EOS) spoke about their business plan. They revealed how they founded a $250 million lip balm company and out did seasoned competitors in the name of Chapstick and Blitex. The company became the second best-selling of lip balm. Statistics from the research firm Kline show the amazing growth of EOS, which as per late in 2016 were selling over 1 million units and were looking to increase market by 2020. The demand for natural and organic products was the key factor inspiring the growth of the company.
The start of EOS was based on intensive research on what lip balm users enjoyed. The company not only wanted to produce a commodity that was affordable, retailing at around $3 on Walmart, but also something people, and mostly women, would be happy to use. They, therefore, worked on several things including the shape of the container, which was spherical, and the feel of the lip balm. They wanted it to be smooth, have a good feeling on hands, come in beautiful colors, have a good scent and made from natural ingredients.
The founders told Fast Company that one of their biggest challenges was getting their EOS lip balm on shelves. Most chain stores did not want to have the commodity because they thought it would never beat other manufacturers who had been in the field for a longer time. Another challenge was that males admitted that they did not understand the product. This was mostly because the EOS lip balm was made for females. The company’s target audience was people between 25-35 years. They came out with good marketing ideas by using bloggers and celebrities. The product was advertised by Miley Cyrus, Britney Spears, Demi Lovato and Taylor Swift. It now has a big market, and the company is making good money.