Omar Yunes, franchisee of Sushi Itto, won the Best Franchisee of the World (BFW), held last December 5 in Florence, Italy for his contributions to the brand he represents. Omar became franchisee of the Japanese food chain at age 21 and now owns 13 franchise units located in Mexico City, Puebla and Veracruz. This represents almost 10% of the units that the brand has.
The 2015 edition of the BFW was attended by representatives from 34 countries, including: Portugal, Hungary, Brazil, France, Italy, Argentina and Mexico. In it, the franchisee was evaluated and its effect on the network – not the brand – in aspects such as: how much has influenced the network, its contributions in terms of knowledge, savings that have implemented, motivation of employees, how much invoice And improvements you have proposed to the model.
According to Diego Elizarrarrás, organizer of BFW Mexico, Omar, who also won the first place in the national qualifier, won the highest award because he has acted as an important change factor in the franchising-franchisee relationship, Achieving a better management of the information and implementing control boards that help to have clearer measurements of each unit.
In this regard, Benjamin Cancelmo, CEO of Sushi Itto, commented that “we consider these awards as a manifestation of the joint effort to offer our customers excellent service, a remarkable flavor and unique hospitality.”
For Elizarrarás, this award speaks of a strong sector in the country that has won in its own right a great place at the international level, leaving behind the days when Mexican franchises were a regional affair.
The future is bright for Yunes in the franchise business. The ability to blaze a trail in uncharted waters is admirable. It is also one of the best ways to achieve success in today’s world, while gaining a nice award like this one.