It was not until their interview with the Fast Company that the founders of Evolution of Smooth (EOS) spoke about their business plan. They revealed how they founded a $250 million lip balm company and out did seasoned competitors in the name of Chapstick and Blitex. The company became the second best-selling of lip balm. Statistics from the research firm Kline show the amazing growth of EOS, which as per late in 2016 were selling over 1 million units and were looking to increase market by 2020. The demand for natural and organic products was the key factor inspiring the growth of the company.
The start of EOS was based on intensive research on what lip balm users enjoyed. The company not only wanted to produce a commodity that was affordable, retailing at around $3 on Walmart, but also something people, and mostly women, would be happy to use. They, therefore, worked on several things including the shape of the container, which was spherical, and the feel of the lip balm. They wanted it to be smooth, have a good feeling on hands, come in beautiful colors, have a good scent and made from natural ingredients.
The founders told Fast Company that one of their biggest challenges was getting their EOS lip balm on shelves. Most chain stores did not want to have the commodity because they thought it would never beat other manufacturers who had been in the field for a longer time. Another challenge was that males admitted that they did not understand the product. This was mostly because the EOS lip balm was made for females. The company’s target audience was people between 25-35 years. They came out with good marketing ideas by using bloggers and celebrities. The product was advertised by Miley Cyrus, Britney Spears, Demi Lovato and Taylor Swift. It now has a big market, and the company is making good money.
The OSI Group had some humble beginnings as it began as a family meat marketplace many years ago. As time went by, the company built itself a reputation of offering the best meat around the area of Chicago. Several years later, the owners of OSI Group and McDonald’s met and forged a good business relationship. This meant that the OSI Group became the number one supplier of McDonalds’ meat in the US. Many years later, not a lot of things have changed as the company has grown into a worldwide corporation operating in 66 locations that are spread across several nations with 20,000 employess. The company has its presence in Europe, Asia-Pacific as well as North America and some parts of Latin America.
OSI Group is still governed from Aurora, Illinois despite having several offices and plants across the US. OSI Group has maintained a reputation for offering the best products across the world. Some of the products it’s renowned for include hot dogs, meat patties, bacon, dough products, vegetable products and poultry. OSI Group also trades on other products such as fish, pizza, and pork. The Forbes Magazine recently ranked the company as the 58th largest privately held company in the world. Records show that the company had a revenue of $6.1 billion in the year 2016.
Another prominent employee of this company is Sherry DeMeulenaere who is the chief financial officer. OSI is known in China for offering meat supplies to western companies doing business in the country. Such companies include Subway, Pizza Hut, Papa John’s Pizza and Starbucks. The good work by OSI Group has led to the group being honored with several awards especially for observing environmental conservation laws. OSI Group started as Otto & Sons but changed to the current name in the year 1975.
The OSI Group has managed to expand globally through the acquisition of other companies in the same industry. The latest firm to be acquired by the OSI Group is the Baho foods. Baho food used to operate in Germany and Netherlands and used to specialize in convenience foods as well as snacks. Upon the acquisition, Baho Foods will continue selling its products but will also sell a majority of OSI Group products. The Baho executive board will start working with OSI executives. The workers will also continue working for the company and will not be fired.
Norman Pattiz announced the introduction of a new program known as Beyond the Darkness on an article released by PRNewswire. Norman is PodcastOne’s founder and chairman. It is one of the largest advertiser-supported podcast networks in America. The new podcast will be the most recent addition to the Chris Jericho’s podcast network. Chris Jericho is a WWE star, and he runs the Jericho Network Collection which falls under the umbrella of PodcastOne. Norman stated that this new podcast will discover the paranormal and that it will feature entertaining and informative conversations. He added that the new program would challenge all that you know about miracles, mysteries, ghosts, monster encounters, ghouls, angels, aliens, and demons. Norman Pattiz stated that Dave Schrader and Tim Dennis would be the hosts of Beyond the Darkness and that new shows would be released on Mondays on PodcastOne.com, iTunes, and the PodcastOne app.
He stated that Chris was using Beyond the Darkness to take people in the world of paranormal. Chris Jericho said that he was stoked to make the announcement of Beyond the Darkness while giving his thoughts on the new show. He stated that the new hosts of the show are best suited for the paranormal show and that they would bring a massive fanbase with them. He added that he hopes Beyond the Darkness will “scare the crap” out of people.
Norman Pattiz has served as PodcastOne’s executive chairman since June 2016. Norman founded Westwood One Inc. in 1974 and served as a consultant there. Norman is the president of the Broadcast Education Association. He has been a key player in America’s Radio industry. This led him to enter the National Radio Hall of Fame in 2009. He serves on several Boards of Directors including the Los Alamos National Security among others.
Norman is also the chairman of Los Alamos National Laboratory Board of Governors. Norman served as the Chairman of Emeritus of Westwood One Inc. in 2000. Both President Bush and President Clinton appointed Norman to provide services in the United States of America’s Board of Governors. He is a member of California’s Commission on Building. Norman has acquired a reputation as a very committed and hardworking person in the broadcasting industry and encourages the upcoming people in the industry. He has been able to make significant contributions to the broadcasting industry.
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