CP+B announced that Lori Senecal would be resigning from her role as CEO at the end of the year a few weeks ago. Senecal was appointed the global chief executive officer of CP+B in 2015. CP+B is a subsidiary of the international agency known as MDC Partners. Chuck Porter is the chairman of the agency. He said that Lori had been brought on to the company at the right time. He stated that Lori had been able to take the agency to a global level.
One of her biggest accomplishments as the head of the agency was the signing of American Airlines in October that year. According to Adweek, the agency was able to land the airline company that had been working with TM Advertising for two decades. Porter said that Lori had done an excellent job of setting up a structure in place such that the agency could continue to function without her presence. Porter explained that they are making thoughtful decisions at the moment so that the transition will be smooth at the end of the year. He finished by stating that Lori was a good friend and colleague. CP+B were more effective because of her influence.
There have been a few leadership changes within the company in preparation for her exit. Danielle Aldrich was promoted to president of CP+B West after working as the managing director of the agency’s office in Boulder. Senecal said that the offices of the agency were led by entrepreneurs who had shown a passion in CP+B. She explained that promoting regional leaders was the best way of making sure that strategic talent was retained within the agency.
Senecal started her career at McCann Erickson where she co-founded TAG Ideation. She held the role for four years until her promotion to global chief innovation officer of McCann Worldgroup. She was then appointed the President of the New York office of the agency after a year. She got her big break when she was tapped to head Kirshenbaum Bond Senecal + Partners in 2009. She acted as the president until 2012 when she became the chair of the board. Follow her on Twitter.