Goettl Air Conditioning was established in 1932 by two brothers Gust and Adam in the desert communities of the Southwestern areas of the United States. The company introduced the refrigerated air conditioning system and the evaporative cooling technology that revolutionized how people lived in that area.
There is no doubt that these technologies had a great influence on the population expansion in the desert communities in Arizona and Nevada because people could keep cool in the summertime. Goettl has worked with several generations of families who have come to respect them for their outstanding customer service and fair pricing policies.
Although the company has changed hands over the years, most of the different ownerships have attempted to continue the fine Goettl traditions of how customers are treated and serviced. However in the late nineties, the company was sold to a large national management firm and conditions started to go downhill very rapidly.
Customers were really up in arms regarding service and the employees’ morale was at an all-time low due to the inability to service customers in a proper manner.
Ken Goodrich, who had made a career of purchasing failing companies, and then bringing them back into profitable status purchased the company in 2013. He saw the problems and hoped to right the wrongs and bring things back into order. Even he, however did not anticipate the depth of the issues that faced the uphill battle. Check out phoenix.goettl.com to see more.
There was the lawsuit that resulted from prior shady business practices, and then there was an army of disgruntled and angry customers. Employees were unable to properly service customers due to lack of help from the management company. Goodrich jumped right into the fray and settled the lawsuit, then he met with customers and employees on an individual basis and settled thing one problem at a time. Visit his Vimeo account to know more.
Before long the company was showing profits again, customers were getting the idea that Goodrich was for real and employees were getting excited again about the company’s future. By this time annual revenues were up around $50 million.
According to BizJouornals, the one strategic move that helped the process a lot was the acquisition of Walton’s Heating and Air located in Southern California. The California connection had always been involved with commercial HVAC and Goettl in the Phoenix, Tucson and Las Vegas locations had worked in the residential markets. Combining the two forces complemented each side and made the whole company stronger.
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